From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
KennyHoopla Chases a Hopeless Romance on "Dirty White Vans//"
March 18, 2022
Catharsis has always and will always be at the heart of KennyHoopla's music.
BEL Serves a Healthy Serving of Indie Rock Bliss in “Cake”
May 31, 2022
Navigating the uncertainty of young romance, BEL holds nothing back on this perfectly-polished effort.
![Benjamin Carter's Sonics May Change, But the Message Stays the Same [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benjamin-carter-interview-1661879900.jpg)
Benjamin Carter's Sonics May Change, But the Message Stays the Same [Q&A]
August 30, 2022
Justice, the journey, and the Black Experience are at the heart of Carter's impactful message.
Fred Again.. Throws Yet Another Transcendent Party With "Bleu (better with time)"
September 26, 2022
"Bleu (better with time)" feels like a warm wave of hope is washing over you.
Dijon's Debut Album 'Absolutely' Is Bursting at the Seams With Life
November 5, 2021
Few albums, projects, or songs for that matter feel as alive as Dijon's <i>Absolutely</i>.
Godford's 'I You She' Is Intimate Dance Music You Can Feel
December 6, 2021
"We want people to feel the music, close your eyes and just feel."
MARIS Delivers a Debut Anthem of Cosmic Proportions With "Heavenly Bodies"
September 16, 2022
"I make music as a form of expression, but also out of necessity."
Who is Siiickbrain?
November 3, 2022
Meet the rising alternative star who kicked off her first-ever tour opening for Bring Me the Horizon.
Deaton Chris Anthony and UMI Link for the Bittersweet "Sonshine"
July 12, 2019
Deaton Chris Anthony is crafting some of the best retro-futuristic R&B out there.
Garćons Shares 5 Funkadelic Influences That Inspired 'Be Human'
October 10, 2019
Frank Ocean, Herbie Hancock, Fela Kuti, and more.