From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ellise-brokenboysandbetterbitches-interview-1679680457.jpg)
Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]
March 24, 2023
If it's heart-shaped, hot pink, and haunted, it's Ellise.
Frost Children's 'SPEED RUN' Is an Omnivorous Look at Music's Bold, Unafraid Future
April 17, 2023
'SPEED RUN,' and by proxy Frost Children, are the future of hyperpop and whatever comes next.
The Warning Want "MORE" Out of Life
May 15, 2023
All we want is more The Warning.
Yaeji's "WAKING UP DOWN" Is a Deceptively Chill Banger
March 10, 2020
Yaeji is back with an existential club anthem and an adorable dog named Woofa.
maye, Joji, girl in red and More Artists You Should Listen to Now | #NowWatching
April 17, 2020
The best new music playlist on Ones To Watch.
![Ebon Lurks Continues to Shine in His Visual for "Drip Different" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/PR image 4 copy_1568322547.jpg)
Ebon Lurks Continues to Shine in His Visual for "Drip Different" [PREMIERE]
September 12, 2019
The twenty-three-year-old singer is back with new music and a new video. We are here for it.
Matt Maeson's "Go Easy" Video Is a Gripping Cinematic Wonder
November 6, 2019
Maeson has an impeccable eye for heart-rending visual storytelling.
Chiiild's "Darling" Is a Hallucinogenic Heirloom of Love
November 13, 2019
"If you've ever been in love ..."
![Jagwar Twin Hits an Emotional High in "Shine" Live Session [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jagwar-twin-shine_1579280166.jpg)
Jagwar Twin Hits an Emotional High in "Shine" Live Session [Premiere]
January 17, 2020
"Shine" is an enduring message of optimism.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.