From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Empathetic & Spiritual, UMI Takes Us On a Journey of 'Introspection'
June 26, 2020
A worthy testimony to her growth as a songwriter, the EP is a conceptual and spiritual experience, with Easter eggs riddled throughout the collection, tying the 6-track EP in symbiotic bliss.
Nilüfer Yanya's "Tears" Is the Perfect Track to Dance and Self-Realize to
February 20, 2019
Blending the lines between exquisitely crafted indie rock and infectious pop magic, Nilüfer Yanya is shaping up to be on every 2019 shortlist for breakout artist of the year.
The 15 Best Albums of 2019 (So Far)
June 12, 2019
Don't sleep on Aries, Stella Donnelly, and more.
I Care About Rex Orange County's 'WHO CARES?,' and You Should Too
March 14, 2022
At its core, this is an album about love; but, at the same time, it's so much more than that.
bülow Makes a Grand Return With the Bewitching "Don't Break His Heart"
January 28, 2022
"Don't Break His Heart" is an entrancing journey through a tumultuous relationship.
Ferby Delivers a Bewitching Sophomore Effort With "Every Night"
July 22, 2022
Every Night is a proper tune that sets up Ferby as an artist to watch.
Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Check Out 'PROM IN HELL' Photos of jxdn, Nessa Barrett, and More
June 8, 2021
PROM IN HELL is a one-of-a-kind four-part horror-musical-comedy podcast.
![Mayday Parade Are Creating On Their Own Terms With New Independent Releases [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(44)-1691016538.jpg)
Mayday Parade Are Creating On Their Own Terms With New Independent Releases [Q&A] | THE NOISE
August 2, 2023
Mayday Parade has decided to take things into their own hands and operate on their own terms and timeline.
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Hear Kanner Make Explosive Debut in "Bull In A China Shop" Featuring 93FEETOFSMOKE | THE NOISE
March 27, 2023
Singer-songwriter Kanner is kicking the door down with her debut single "Bull In A China Shop" featuring 93FEETOFSMOKE.