From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Meet Omar Apollo's Mini Me In Music Video for "Trouble"
February 1, 2019
The singer's repertoire has traces of jazz, R&B, funk, alternative, soul and pop.
flor Is Mesmerized By Love in Hypnotic "slow motion"
March 8, 2019
"I swear you move slow motion/ watching you looks like bending time/ catch me in your illusion/ helping me lose my mind."
![Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tatiana-hazel-ones-to-watch_1581531723.jpeg)
Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]
February 12, 2020
A dreamlike track to score those "what ifs" of life.
![Juice's "Konoha" Is an Ode to Naruto and Personal Growth [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juice-konoha_1586447448.jpg)
Juice's "Konoha" Is an Ode to Naruto and Personal Growth [Premiere]
April 9, 2020
"It's about looking around you and realizing that there are all these experiences to have and all these people to appreciate."
![Cherie Amour Are “Letting Go” With Stellar New Single [Premiere] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cherie-amour-lettinng-go-1662480430.jpeg)
Cherie Amour Are “Letting Go” With Stellar New Single [Premiere] | The Noise
September 6, 2022
"Letting Go" is an exhilarating amalgamation of disparate influences.
girl in red Offers a Happy Medium of Indie Rock and Dream Pop in 'chapter 2'
September 9, 2019
Finally, a sequel that lives up to its predecessor.
Jasmine Thompson Proves "Loyal" In Her Bold Return To The Music Scene
February 18, 2019
The first taste of new music this year, "Loyal" showcases Jasmine Thompson's mature songwriting capabilities and disciplined vocals.
Durand Jones & The Indications Pick 15 Artists Reviving the Classic Soul Sound
April 3, 2019
Durand Jones & the Indications is comprised of five young men all fueled by their old souls, so we called on them for assistance.
Ethan Bortnick Gets the Worst Birthday Gift You Could Wish For in "happy f***ing birthday"
December 12, 2022
"happy f***ing birthday" is an emotional swell of epic proportions.
![Bruno Major Takes Us Through The Making of His Album, 'Columbo' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bruno_major-_credit-_neil_krug-1690950302.jpg)
Bruno Major Takes Us Through The Making of His Album, 'Columbo' [Q&A]
August 2, 2023
We had the chance to sit down with Bruno Major and talk about his album "Columbo": everything from releasing music for the first time in years to the word "banger".