From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
![Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hollow-coves-ones-to-watch_1571677530.jpg)
Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]
October 21, 2019
"We wanted to remind people that life can actually be pretty amazing if you let yourself see the beauty in all the little things."
Tate McRae's "she's all i wanna be" Is All I Wanna Listen to
February 7, 2022
"she's all i wanna be" is a sadly relatable confession in the guise of a pop stunner.
Joji Takes His Sound to Intergalactic Heights with Calming "Sanctuary"
June 17, 2019
For three minutes flat, "Sanctuary" gently lifts you out of reality and envelopes you in a zero-gravity space.
Matt Maeson Returns Home a Changed Man in "Blood Runs Red"
May 19, 2022
"'Blood Runs Red' is a song about being a successful artist and the narcissistic tendencies that come along with it."
Jonah Kagen Explains the Meaning Behind His Emotional Debut Song "Broken"
February 10, 2021
On "Broken," Jonah Kagen is seemingly unafraid to explore the darker side of his emotions.
thuy's ‘girls like me don’t cry’ Sees Her Confidently Wearing Her Heart on Her Sleeve
October 6, 2022
In her sophomore project, thuy readily accepts the pangs and wants of the heart.
Who Is Audrey Mika?
March 17, 2020
We sat down with the pop artist on the rise following the release of her 5 A.M. EP and first headlining tour to pose the question "Who is Audrey Mika?"
Every Song Featured in Euphoria Season 2, Episode 6
February 14, 2022
The moment we've all been waiting for is here: Maddy vs. Cassie
The 15 Most Important Albums of the 2010s
December 31, 2019
The decade would not have sounded the same without these albums.
zevia Reveals Her Saddest Song Yet With "pain's my only home"
January 9, 2023
Zevia is one of the most honest vocalists out there.