From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Keedron Bryant's "I Just Wanna Live" Highlights the Heartbreaking Reality of Black Children
June 22, 2020
12-year-old Bryant captures a centuries-long burden of survival in heart-rending song.
rum.gold's "Fix Me" Showcases His Distinctly Beautiful Voice
June 19, 2020
rum.gold's distinctly beautiful voice has the stopping power of a shotgun.
Adam Melchor's "Last Time" Is an Ode to Unspoken Goodbyes
January 8, 2021
In "Last Time," Adam Melchor tackles the fickle nature of humans, crafting a beautiful and incredibly vulnerable song.
Sam MacPherson Pours His Heart Into His Debut EP 'Songs for Sam'
October 18, 2021
"Sometimes you write music because you want to and sometimes you write music because you have to."
X Lovers' "Sweatshirt" Is a Sweet, Somber Song to Curl Up in
November 6, 2019
X Lovers embraces their pain in a moment of candid, heartfelt reflection.
The Maràas' "Out for the night" Is a Hypnotic Live Rendition of an Unreleased Track
November 7, 2019
"We'll probably never release the actual produced track that we made, but we wanted to share the song with you one way or another."
mazie Released "i think i wanna be alone" But We Want To Hangout With Her
July 16, 2020
mazie's brand of bedroom pop is here to stay. Listen to "i think i wanna be alone"
renforshort Returns With "moshpit," a Delicate Banger
January 31, 2022
"It's about an annoying relationship where you're treated like garbage and just keep trying to get out."
Emei Welcomes the 'End of an Era' With Fiery, Fierce and Unapologetic EP
November 2, 2022
'End of an Era' details the feeling of inadequacy that often accompanies young adulthood.
Troi Irons Is Spearheading a Musical Revolution
October 10, 2019
"I stopped caring about whether or not I was gonna be successful."