From the Site
Royal & the Serpent Introduces Herself to 2020 With "MMXX"
January 13, 2020
As the new decade begins, Royal & the Serpent is declaring 2020 her best year yet.
Orion Sun, Winona Oak, Conan Gray, and More Artists You Should Listen to Now | #NowWatching Playlist
January 10, 2020
It is 2020! Bring on the new music.
Winona Oak Paints a Portrait of Ethereal Melancholy in 'Closure'
January 10, 2020
In the succinct span of six tracks, Oak demonstrates her undeniable promise.
Easy Life's 'Junk Food' Is a Brilliant Showing of Their Peerless Dexterity
January 10, 2020
Balancing sun-soaked fun with a somber wit, Easy Life's latest mixtape sees them carving out their own niche.
Whethan and STRFKR Embark on a Tron-Inspired Joyride in "Stay Forever"
January 10, 2020
Whethan shows no signs of slowing down.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
![Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jac-ross-ones-to-watch_1578673933.jpg)
Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]
January 10, 2020
"It's a celebration of perseverance and success. It's my remedy to people to be comfortable in your skin."
Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Welcome to the Transfixing World of sophie meiers
January 9, 2020
meiers is the Internet's best-kept secret. At least for now.
Viral Sensation Lil Mariko Returns With the Four Loko-Fueled "Boring"
July 16, 2021
Lil Mariko's "Boring" was written to launch Four Loko Records, which may just be the wildest sentence I've written this year.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Joey Valence & Brae Drop Bombs in New Single "DROP!!"
February 22, 2023
Don't step to Joey Valence & Brae.
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Phem Breaks Through On Latest Single "Slippery Slope" | THE NOISE
April 4, 2023
Emerging alt-pop star phem embraces a new era on her latest track, "slippery slope."
Beauty School Dropout Are "dying to be you"
May 19, 2023
"The fact of the matter is life is a game where you have to play with the cards you were dealt, and this song is the realization of that truth."
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Track By Track: Arrows In Action Prove They're 'Built To Last' On New LP | THE NOISE
May 31, 2023
After much anticipation, Gainesville-formed, Nashville-based alternative pop rock band Arrows In Action have finally released their highly anticipated debut album 'Built To Last.'
Sarah Kinsley Paints a Cinematic Dream Sequence in 'Ascension' EP
June 13, 2023
The depth of 'Ascension' is found in the way it takes ahold of your feelings.
![St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-humain-ones-to-watch-2.jpeg)
St. Humain 'Flirts Between Pop, Electronic and R&B' on 'EMOTIONAL SAUNA' Debut [PREMIERE]
January 24, 2019
"We've got feelings of love, failure, hope, absolute shit - and above all, life."
Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
May 2, 2019
Rapidly rising pop sensation Ruel is the very definition of a wunderkind.
FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.