From the Site
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
![Ones To Watch and The Noise Presents: Palaye Royale [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palaye-royale-ones-to-watch_1580228257.jpg)
Ones To Watch and The Noise Presents: Palaye Royale [Announcement]
January 28, 2020
Playe Royale is bringing their enthralling fashion-art rock vision across North America.
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Billy Lemos Enlists binki, spill tab, KALI and More For the Multi-Faceted ‘Control Freak’
February 24, 2023
'Control Freak' is a masterclass in plugging unique sources into the right place.
![FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(41)-1689883751.jpg)
FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE
July 20, 2023
'Suburban Dictionary' is a deep dive into the discontent of growing up through the lens of the suburban teenager, honing in on an emo-tinged view of entrapment and boredom.
FRENSHIP Previews Their Debut Album With the Captivating "Keep You Close"
April 24, 2019
FRENSHIP returns with yet another breathtaking number.
![Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baird-ones-to-watch.png)
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
![anders - "Bad Habits" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/anders-live-ones-to-watch_1565900487.jpg)
anders - "Bad Habits" [Live + Interview] | Northside Sessions
August 15, 2019
Emerging from the lush and competitive soundscape that brought us Drake and The Weeknd, anders' own ominous blend of hip-hop and R&B is nothing short of intoxicating.
Cautious Clay 'Context Tour' Trailer
October 21, 2019
Do not miss your chance to catch Cautious Clay live.
Whethan and STRFKR Embark on a Tron-Inspired Joyride in "Stay Forever"
January 10, 2020
Whethan shows no signs of slowing down.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.