From the Site
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
Author:
Emily Smith
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Author:
Emily Smith
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Author:
Alissa Arunarsirakul
CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions
February 13, 2020
CJ Flemings delivers a standout rendition of "Acquainted."
Author:
Maxamillion Polo
Huron John Is Up to Something in 'Apocalypse Wow, Vol. 1'
February 13, 2020
In this saturated space, it is refreshing to see something this wickedly confident.
Author:
Precious Kato
Brian Dunne Kisses the Decade Goodbye in "Getting Wrecked On Election Day" [Premiere]
February 13, 2020
"'Getting Wrecked On Election Day' is a song so direct and autobiographical that it truly makes me nervous."
Author:
Alissa Arunarsirakul
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Author:
Maxamillion Polo
Arlo Parks' "Eugene" Is a Strikingly Confessional Diary Entry
February 12, 2020
Parks "explores the agony, jealousy, and confusion that comes to light when the lines between platonic and romantic love blur."
Author:
Krista Marina Apardian
Nick Leng and Chester Watson's "Plastic Moon" Is an Otherworldy Offering
February 12, 2020
The new single arrives hand-in-hand with a cosmic, clay-animated video.
Author:
Jessica Thomas
Myles Cameron Creates a Chilly Late-Night Atmosphere in "LED"
February 12, 2020
An inspired moment of intimacy courtesy of Cameron.
Author:
Jenna Singer
Kristiane's "Wish I Could Be Your Girl" Is a Quiet Quarantine Anthem
October 27, 2020
With her second single "Wish I Could Be Your Girl," Kristiane channels a mix of Mazzy Star, Velvet Underground and Mitski.
Author:
Kristin Robinson
Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Author:
Dana Jacobs
Olivia O'Brien Pushes Immature Boys Away in "Just A Boy"
April 22, 2019
An exciting preview of O'Brien's debut album set to release April 26, "Just A Boy" satisfies all of our pop cravings with a hint of R&B goodness.
Author:
Alyssa Yung
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
Author:
Miranda Hyman
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Author:
Maxamillion Polo
Kassi Ashton Takes Us Backstage on Her First of Many Tours [Tour Diary]
October 31, 2019
The compelling Nashville artist takes us behind-the-scenes on her tour with Maren Morris.
Author:
Precious Kato
YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
Author:
Maxamillion Polo
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
Author:
Emily Smith
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
Author:
Chelsea Devers
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
Author:
Maxamillion Polo