From the Site
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
FLETCHER's "Undrunk" Is the Post-Breakup Anthem You Didn't Know You Needed
January 25, 2019
The single is only a taste of what's to come from emerging pop sensation.
Meet The Last Dinner Party, the UK Band Serving Up a Full Course of Delectable Indie Rock
July 13, 2023
"To anyone who is new, welcome, take a seat at the dinner party. The feast is finally served."
Jeremy Zucker Arrives at His Most Honest & Vulnerable with "oh, mexico"
July 27, 2019
Zucker's latest is a narrative that describes the feeling of being unsatisfied with the status quo and wishing to escape from the gloom.
![Rosie Darling Enters Her ‘Golden Age’ With New EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rosie-darling-golden-age-1660320051.jpg)
Rosie Darling Enters Her ‘Golden Age’ With New EP [Q&A]
August 12, 2022
Darling's sophomore effort keeps her emotions at the forefront as she navigates the isolation of a two-year pandemic.
![Miller Blue Is Ready to Be His Own Best Friend [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miller-blue-interview-ones-to-watch-1657554946.jpeg)
Miller Blue Is Ready to Be His Own Best Friend [Q&A]
July 11, 2022
"Trust your heart, it’s the most powerful thing you have."
Coco & Clair Clair's 'Sexy' Sees Two Best Friends Crafting a Digital Pop Star Dream
November 7, 2022
Declaring their superstardom over “RuneScape-type beats,” the internet-bred duo delivers an album for Gen Z and beyond.
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Jackson Guthy Resists Conformity with Uplifting Pop Rock Anthem, "Giants"
May 14, 2019
"It's about being okay with the person you truly are, instead of burying your emotions to make it easier on everybody else."
Take A Trip Inside Ambar Lucid's Mind with Stunning Debut EP, 'Dreaming Lucid'
March 1, 2019
Lucid's debut EP is delightfully true to her artistry; down to earth, boundary-pushing and culturally diverse.