From the Site

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Author:
Rachael Jansky

Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Author:
Krista Marina Apardian
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
Author:
Krista Marina Apardian

100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
Author:
Maxamillion Polo

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Author:
Mike Olinger

Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Author:
Jessica Thomas

Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Author:
Maxamillion Polo

Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
Author:
Krista Marina Apardian

Kim Petras Seeks to Save the Music Industry With "Broken"
April 25, 2019
Petras is taking her crown as the next pop princess.
Author:
Alyssa Yung

Latinx Psych-Rockers of Inner Wave Reflect on Their Journey to Fame in Wavy 'wya'
May 27, 2019
+ Catch Inner Wave on tour now!
Author:
Alissa Arunarsirakul

MC Magic Teams Up with Cuco & Lil Rob for a Spanish-Drizzled Love Song, "SEARCH"
March 15, 2019
"A little over a year ago my manager sent me a video of a 19-year-old kid from Hawthorne who said my music influenced his style. Immediately after watching Cuco, I wanted to collaborate with him."
Author:
Alissa Arunarsirakul

REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
Author:
Maxamillion Polo

Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
Author:
Maxamillion Polo

Wale the Sage Lives Up to His Name on "Stoves"
July 1, 2021
"Stoves" resonates on a deeply personal and universal level.
Author:
Giselle Libby

Lyn Lapid Holds Nothing Back on the Jazzy "In My Mind"
August 20, 2021
The 18-year-old's star power feels limitless.
Author:
Maxamillion Polo

Meet The Brazen Youth, The Folk-Rock Band Living Like Thoreau
July 24, 2019
Using their childhood farm as a home base for their music has allowed The Brazen Youth to organically cultivate a timeless sound.
Author:
Kristin Robinson
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
Author:
Kristin Robinson

박혜진 Park Hye Jin Is Ushering in a New Hypnotic Wave of K-House
May 27, 2020
Led by artists like Peggy Gou and Yaeji, K-house newcomer 박혜진 Park Hye Jin speaks to the genre's limitless potential.
Author:
Maddy Quach