From the Site

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Author:
Rachael Jansky

Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Author:
Krista Marina Apardian
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
Author:
Krista Marina Apardian

100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
Author:
Maxamillion Polo

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Author:
Mike Olinger

Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Author:
Jessica Thomas

Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Author:
Maxamillion Polo

Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
Author:
Krista Marina Apardian

'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
Author:
Carter Fife

The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Author:
Carter Fife

NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
Author:
Ruby Scott

Hongza Delivers a Coming of Age Soundtrack For 'Gen Z'
May 11, 2021
Informed by his British Vietnamese heritage, Hongza deftly gropes with a series of emotional entanglements.
Author:
DJ Connor
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Author:
Alissa Arunarsirakul

Rozwell Masterfully Blends New Age Tech With Modern Hip Hop in "Close"
September 27, 2019
Rozwell may just be a 2019 renaissance man.
Author:
Matthew Rudas

Sports Team's 'Making Hay' Is a Celebration of Their Indie Rock Upbringing
October 21, 2019
"No one's doing it better." Well said, Sports Team.
Author:
Alissa Arunarsirakul
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Author:
Kenan Draughorne

Ben Kessler Tells a Coming-of-Age Story Still Being Written With 'Violet'
December 9, 2022
"Violet is the color I see when I close my eyes and do all this dreaming — it is my most scared, introspective space."
Author:
Alessandra Rincon

Dreamer Isioma Embarks on an Intergalactic Journey Inward in "Fuck Tha World"
January 13, 2023
'Fuck Tha World’ touches on the existentialism of life and freedom.”
Author:
Jazmin Kylene