From the Site
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
Ant Saunders Continues to Win Over Our Hearts With His "Yellow Hearts" Video
December 10, 2019
Saunders' takes us back to where his viral hit all began.
Men I Trust's "Hard to Let Go" Is a Sonic Ride Through Sweet Despair
July 1, 2022
It’s understood that if it’s Men I Trust, it’s painfully good.
Gracie Abrams Questions What’s Next in “Where do we go now?”
January 13, 2023
Abrams returns with a stunning Gia Coppola-directed visual.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Meet Highlyy, the UK Breakout Act We've Been Waiting For
November 29, 2022
From repping Essex all the way to Congo, Highlyy is for the people.
Role Model's "if jesus saves, she's my type" Sounds Like Falling in Love For the First Time
February 18, 2022
For Role Model, Valentine's Day never ends.
sad alex's "dating myself" Is a Necessary Ode to Self-Love
February 12, 2021
Loving someone else is hard but loving yourself is sometimes even harder, but pop singer, songwriter, and artist sad alex thinks that's the best way to go.
Meet DAISY WORLD, the Tyler, the Creator-Approved R&B Star in the Making
July 24, 2021
It's not too late to become engrossed in the prismatic world of Daisy, an artist who has found fans in not just Tyler but Addison Rae and The Internet.
![10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/veyah-better-than-boys-1678815422.jpeg)
10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]
March 14, 2023
Get familiar with the 18-year-old rising star.
![Windser Blends Anxiety and Optimism on "Trouble In Paradise" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/windser-trouble-in-paradise_1631721208.jpeg)
Windser Blends Anxiety and Optimism on "Trouble In Paradise" [Q&A]
September 15, 2021
"It's a melancholy dreamworld where the redwoods meet the salty ocean air, lost boys, haunting fog, and late night house parties."