From the Site
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
INTRN Revels In Vulnerability, Unravelling the "Seams" of First Love Lost
September 2, 2020
In his latest single, "Seams," INTRN confronts his post-breakup demons head on.
![Shan's "Palomino" Is an R&B Time Machine [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shan - palomino_1603459823.jpg)
Shan's "Palomino" Is an R&B Time Machine [Premiere]
October 23, 2020
For his debut single, LA-based singer-songwriter Shan (pronounced Shaun) is trying to restore that old feeling.
![Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marius-ones-to-watch-2.jpg)
Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]
March 21, 2019
Rising producer and multi-instrumentalist Marius is equal parts offbeat, outlandish and mesmerizing.
![Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baird-ones-to-watch.png)
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
![FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(41)-1689883751.jpg)
FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE
July 20, 2023
'Suburban Dictionary' is a deep dive into the discontent of growing up through the lens of the suburban teenager, honing in on an emo-tinged view of entrapment and boredom.
Rewind: Our 5 Favorite Music Videos of the Last Week
September 12, 2023
From Laufey to Bakar, these are 5 music videos you don't want to miss.