From the Site
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
salem ilese Shares the Soundtrack of Her Life in 'High Concept'
September 15, 2023
"This album is a little window into my brain, recounting intimate details of my life through wordplay and pop melodies."
Willow, King Princess, Alec Benjamin, & More | #NowWatching Playlist
July 19, 2019
With everyone from Beyoncé to Peppa Pig dropping music, where do you even start? Well, here.
Sinead Harnett, Wes Period, slenderbodies, FINNEAS & More | #NowWatching Playlist
September 20, 2019
Today, our R&B queen Sinead Harnett unveiled her highly-anticipated 'Lessons In Love' album, Wes Period returned with a serious vibe, and Remi Wolf put herself on the map with a bold debut EP.
Wes Period Returns From 18-Month Hiatus with the Melodic Anti-Pop "My Benz"
September 23, 2019
Wes Period is now officially back on the scene and ready to take the industry by storm.
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg)
Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
August 6, 2020
We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
![Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_622379d8c59eb7d6728cb715e40835f5_eff8ef17_1280_1598449666.jpg)
Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]
August 26, 2020
Meet Hong Kong Boyfriend, your new favorite DIY R&B artist.
![Puma Blue Balances the Light and the Dark on Latest Album 'in Praise of Shadows' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Puma Blue otw_1612538865.jpg)
Puma Blue Balances the Light and the Dark on Latest Album 'in Praise of Shadows' [Q&A]
February 5, 2021
We talked with Puma Blue about his new album 'In Praise of Shadows,' its inspirations, having a specific artistic vision, and much more.