From the Site

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Author:
Rachael Jansky

Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Author:
Krista Marina Apardian
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
Author:
Krista Marina Apardian

100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
Author:
Maxamillion Polo

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Author:
Mike Olinger

Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Author:
Jessica Thomas

Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Author:
Maxamillion Polo

Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
Author:
Krista Marina Apardian
![kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenzie-interview_1631296989.jpeg)
kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]
September 10, 2021
"I feel like I always have to look so perfect on social media and that's toxic. I should just be posting whatever I want."
Author:
Paige MacDonald

carwash's 'soap water' Is a Brilliant Portrait of Fleeting Youth
September 20, 2021
soap water is music that calls to mind adolescent romance, indie rock of the '90s, and halcyon summer days.
Author:
Maxamillion Polo
![Lo Lo Reveals Her "Sweater Collection" from Ex-Boyfriends with Pop-Infused Melodies [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lo-lo-ones-to-watch.png)
Lo Lo Reveals Her "Sweater Collection" from Ex-Boyfriends with Pop-Infused Melodies [PREMIERE]
March 6, 2019
"Dating sucks."
Author:
Alissa Arunarsirakul
![Danny Zee Pours His Heart and Soul Out in 'Blue Butterfly' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/danny-zee-ones-to-watch_1582823599.jpg)
Danny Zee Pours His Heart and Soul Out in 'Blue Butterfly' [Premiere + Q&A]
February 27, 2020
Zee's debut album arrives a poignant bout of grieving catharsis.
Author:
Alissa Arunarsirakul
![StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/staysolidrocky-party-girl-interview_1591899787.png)
StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]
June 11, 2020
We catch up with the Virginia artist who, thanks to TikTok, finds himself with a self-funded Billboard Top 30 hit.
Author:
Ruby Scott
![Mei Reclaims His Identity and Shares New Single "Rudimental" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Mei - otw_1596824850.jpg)
Mei Reclaims His Identity and Shares New Single "Rudimental" [Q&A]
August 7, 2020
The artist FKA as Brandt Orange has announced his debut album and has shared the alt-pop tinged first single "Rudimental"
Author:
Malc.

Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Author:
Tyler Borland

Aries Displays a Refreshing Optimism on "DITTO"
March 1, 2021
Genre-bending wunderkind Aries is on a roll, and his momentum shows no signs of slowing.
Author:
Maddy Quach

Your Definitive Fall Concert Calendar | 50 Tours Not to Miss
September 24, 2019
From BROCKHAMPTON to Lizzo, these are the shows you will be happy to rack up some credit card debt for.
Author:
Maxamillion Polo

Lexi Jayde Sings From the Heart in ‘closer to closure’
May 26, 2022
"Happiness, empowerment, betrayal, denial, heartbreak, self-sabotage, and closure."
Author:
Tatum Van Dam