From the Site
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
The Chats Pull Off the Perfect Crime in "Dine N Dash"
March 7, 2020
Inspired by '80s legend Mr. Democracy Manifest, The Chats' latest outing is a characteristically high-energy affair.
The Maràas, The Aces, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
March 6, 2020
The best new music playlist on Ones To Watch.
Trevor Daniel Battles Lingering Melancholy in the Anthemic "Past Life"
March 6, 2020
Daniel has a unique gift for penning tracks that reach soaring highs while dealing with cataclysmic lows.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
![Jo MacKenzie Explores the Full Range of Being a 'Tourist' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jo-mackenzie-tourist-interview_1647880638.jpeg)
Jo MacKenzie Explores the Full Range of Being a 'Tourist' [Q&A]
March 21, 2022
From teenage insecurity to big-city disillusionment, Mackenzie examines what it feels like to not perfectly belong.
Jada Michael Delivers a Self-Love Affirmation With "Go"
June 30, 2022
Jada arrives as a body and sex-positive figure in "Go."
![AURORA, Alexander23, Cavetown & More [#NowWatching Playlist]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Now-Watching-Aurora-Ones-To-Watch-2_1559947370.jpg)
AURORA, Alexander23, Cavetown & More [#NowWatching Playlist]
June 7, 2019
Follow along for 25 of the best new tunes added every Friday.
Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
![Crowded Green Rooms, Hotel Rooms and Cars: How Julia Jacklin Made Space For 'Crushing' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/julia-jacklin-ones-to-watch-2-1.jpg)
Crowded Green Rooms, Hotel Rooms and Cars: How Julia Jacklin Made Space For 'Crushing' [Q&A]
March 13, 2019
Jacklin's sophomore album focuses on love wearing thin, love ultimately lost, and an aftermath that embraces scorn and longing in equal parts.
![Chainsmokers' Collaborator Ryann Debuts with Hopelessly Romantic "JFK" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryann-ones-to-watch_1558030640.jpeg)
Chainsmokers' Collaborator Ryann Debuts with Hopelessly Romantic "JFK" [PREMIERE]
May 16, 2019
The talented songstress embraces folk as she opts for humble guitars and simplistic pianos over heavy electronics.
Jonah Yano's "perfume" Is a Masterclass in Spellbinding Minimalism
May 30, 2019
Yano is giving shape to an artistic vision that is rarely seen in today's contemporary music landscape.
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Mei River's New Single Is Nothing Like You've Ever Heard
June 26, 2020
There's so much in "A Story About Getting Lost," and it makes it one of the most interesting listens of summer 2020.