From the Site
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
The Chats Pull Off the Perfect Crime in "Dine N Dash"
March 7, 2020
Inspired by '80s legend Mr. Democracy Manifest, The Chats' latest outing is a characteristically high-energy affair.
The Maràas, The Aces, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
March 6, 2020
The best new music playlist on Ones To Watch.
Trevor Daniel Battles Lingering Melancholy in the Anthemic "Past Life"
March 6, 2020
Daniel has a unique gift for penning tracks that reach soaring highs while dealing with cataclysmic lows.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
![Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch_1567185212.jpg)
Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]
August 28, 2019
"No matter what, always embrace who you are."
![Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophie-powers-dewayne-greed_1636580021.jpg)
Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]
November 10, 2021
"At the end of the day, we are all humans, and the song 'Greed' is about taking back your power from the people blinded by that greed."
Laufey's 'Bewitched' Is an Enchanting, Generation-Spanning Triumph
September 11, 2023
The breakout jazz-pop star delivers her most breathtaking body of work yet.
mxmtoon Captures the Sound and Heart of a Generation With 'dawn'
April 23, 2020
mxmtoon blends lyricism that borders on poetry and soundscapes that call to mind wistful daydreams.
Savor the End of Summer with "ARIZONA" by young friend and ella jane
August 3, 2020
young friend and ella jane prepare us for the end of summer with "ARIZONA"
Nilüfer Yanya's "Tears" Is the Perfect Track to Dance and Self-Realize to
February 20, 2019
Blending the lines between exquisitely crafted indie rock and infectious pop magic, Nilüfer Yanya is shaping up to be on every 2019 shortlist for breakout artist of the year.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
![Evenson's "LUNGS" Video Arrives as a Breath of Fresh Air [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/evenson-lungs-1663778874.JPEG)
Evenson's "LUNGS" Video Arrives as a Breath of Fresh Air [Premiere]
September 21, 2022
"I wanted to make a song that expressed that feeling of claustrophobia and hyper-anxiety yet offered a hopeful silver lining."