From the Site
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
The Chats Pull Off the Perfect Crime in "Dine N Dash"
March 7, 2020
Inspired by '80s legend Mr. Democracy Manifest, The Chats' latest outing is a characteristically high-energy affair.
The Maràas, The Aces, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
March 6, 2020
The best new music playlist on Ones To Watch.
Trevor Daniel Battles Lingering Melancholy in the Anthemic "Past Life"
March 6, 2020
Daniel has a unique gift for penning tracks that reach soaring highs while dealing with cataclysmic lows.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
Oliver Malcolm Reflects on the Dark Side of Fame With "Outside"
October 5, 2020
Malcolm channels the larger-than-life failings of rock idols into a striking stripped-back track.
Alexander 23's "Brainstorm" Is a Beam of Light in a Dark Space
October 15, 2020
Alexander 23 never disappoints.
![FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/farr-ones-to-watch 2.jpeg)
FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]
February 14, 2019
"...love and hope will always be there to see us through the darkest times."
'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
![James Vickery Treats Us to the Most Soulful Live Rendition Of "Something Good" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-vickery-ones-to-watch_1561052009.jpeg)
James Vickery Treats Us to the Most Soulful Live Rendition Of "Something Good" [PREMIERE]
June 20, 2019
"Being a live artist has always been one of the most important aspects for me."
Siiickbrain Delivers a Cathartic Outburst With "Jealousy"
July 1, 2022
This one is a scream your lungs out, shed an accidental tear type of song.
Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
![Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_Kota01_1565131244.jpg)
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.