From the Site
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Easy Life Transmutes the Mundane into the Glamorous with 'Houseplants'
May 20, 2019
While it's exceedingly difficult to confine Easy Life's music to one specific genre, nothing describes the group's sound more flawlessly than its name.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
The Maràas Deliver a Mesmerizing Moment of Respite in "Hold It Together"
March 9, 2020
The Maràas slow down and take a breath in their latest outing.
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
!["Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-brook-and-the-bluff-ones-to-watch_1570118881.jpg)
"Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]
October 3, 2019
Their soul-filled indie rock sound is exceptionally neat and mature so it's no surprise that they're finally on our radar.
Jean Dawson Ponders Life and Death in "CLEAR BONES"
June 25, 2020
If we've said it once, we've said it a million times: Jean Dawson is the future.
![Sticky Fingers' "Another Episode" Video Is a Bewitching Vision Quest [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sticky-fingers-ones-to-watch-9.jpg)
Sticky Fingers' "Another Episode" Video Is a Bewitching Vision Quest [PREMIERE]
March 7, 2019
What we have here is a vision quest scored by one of the best bands out of Australia.
Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
The Driver Era Takes Us Backstage for Interview at Sold-Out LA Show
July 3, 2019
The Driver Era is taking the world by storm, one sold out show at a time.