From the Site
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
![Deb Fan’s Debut EP 'Gemini Moon' Is a Haunting, Dark-Pop Triumph [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o1-1685071499.jpg)
Deb Fan’s Debut EP 'Gemini Moon' Is a Haunting, Dark-Pop Triumph [Q&A]
May 26, 2023
"I wanted to tell a story, my story."
Empty Glass? Pour Yourself Some milk.
February 11, 2021
The earring-wearing, sweater-sporting foursome titled milk is putting the alt back into pop with their newest single "You&I."
![Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safiyyah-let-you-in_1632154334.jpg)
Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]
September 20, 2021
Safiyyah is "a lil West London gal" creating music with a timeless edge.
Ghost Orchard Shares Bedroom-Pop Paragon Entitled 'bunny'
August 27, 2019
The genre-mixing artist taps into lo-fi, experimental-pop, Soundcloud rap, and other unworldly echoes to create a distinguishing resonance of his own.
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
![ID:EARTH (ì•„ì´ë""ì - ¼ìŠ¤) Searches For Solace on "Home" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/idearth-home_1645809456.jpg)
ID:EARTH (ì•„ì´ë""ì - ¼ìŠ¤) Searches For Solace on "Home" [Q&A]
February 25, 2022
"I dedicate this song to my beloved Orion star."
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Miloe's 'Greenhouse" Is a Sunny Escape From 2020's Melodrama
November 12, 2020
Miloe, aka Bobby Kabeya, is a 19-year-old artistic dynamo.
KIAN Shows Us the Light With "Sunbeam"
November 18, 2020
For those that already know KIAN, good news! He just released another infectious new song.
Jimi Somewhere Drives Through Nostalgia On "In My Car"
November 25, 2020
Tucked away in the middle of Norway, indie artist Jimi Somewhere, also known as Benjamin Shandy, has released yet another spellbinding single ahead of his upcoming album Nothing Gold Stays called "In My Car."