From the Site
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
BURNS Enlists Sabrina Claudio and A$AP Rocky for a Moment of Unparalleled "Energy"
April 30, 2019
You will be hearing "Energy" a lot this summer and beyond.
Journey to the Other Side of Heartache With Harrison Lipton's 'Speedracer'
July 5, 2022
“How do I heal from a relationship that gave me the highest highs and the lowest lows?"
Dora Jar's "Bump" Is a Hypnotic Manifestation Turned Reality
September 15, 2022
"Bump" is shrouded in a dreamlike ether.
Celeste Is the Rising R&B Songstress Who Highly Values Intimacy in Her Songwriting
September 5, 2019
Although Celeste was born in sunny Los Angeles, her entire childhood was spent in the U.K., where she indulged in the musical stylings of Aretha Franklin and Billie Holiday.
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
Greyson Chance Tackles Pop's Cowboy Obsession in "Boots"
November 8, 2019
Chance asks himself what would Johnny Cash do?
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Easy Life's "Nice Guys" Is a Chaotic Masterpiece
October 29, 2019
A naked trump cameo, a religious cult, and an unfazed Easy Life make for one of the best music videos we've seen all year.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."