From the Site
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
Caro's 'songs from 3am' Is a Diverse and Relatable Pop Debut
November 8, 2019
Tackling themes of jealousy, one-sided relationships, and toxic relationships, Caro's debut is heartbreaking and heartwarming.
Female Songwriters Who Re-Popularized an Old Folk Style: Stream of Consciousness Lyrics
January 30, 2019
Led by the likes of Phoebe Bridgers and her contemporaries, these writers construct their works through deconstructing traditional lyrical tropes.
Raveena Dedicates a Blissfully Soulful Ballad to Her "Mama" This Mother's Day
May 12, 2019
Raveena is celebrating this Mother's Day by dedicating a special ballad to her personal inspiration.
NoMBe's 'They Might've Even Loved Me (Re:Imagination)' Is Brilliantly Ambitious
March 6, 2019
Featuring everyone from Skott, Thutmose, slenderbodies, RAC, to Transviolet, NoMBe has reworked his debut spectacularly.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
Kaash Paige Honors Eight Years of "Thinkin Bout You" With "Frank Ocean"
April 17, 2020
Paige not only delivers a dreamlike ode to "Thinkin Bout You" but cements her place in tomorrow's R&B landscape.
Freya Ridings' "Castles" Music Video Is A Monochrome Masterpiece
July 10, 2019
The utter strength of her empowering melody seems to draw her skywards, symbolizing her ability to rise from the ashes of a destructive relationship.
Nessa Barrett Transforms a Curse Into an Intoxicating Debut Album With 'young forever'
October 18, 2022
"Music is how I cope and writing this album was my therapy."
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
UMI Lets Her Inner Child Run Free in "whatever u like"
May 2, 2022
"whatever u like" is the perfect soundtrack for sunnier days and minimal responsibility.