From the Site

Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Author:
Alexis Vaganos

Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland

Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Author:
Maddy Quach

Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
Author:
Maxamillion Polo

From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
Author:
Jessica Thomas
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
Author:
Maxamillion Polo

When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
Author:
Maxamillion Polo
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Author:
Maddy Quach

Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
Author:
Jessica Thomas

Genres Don't Apply to Bryce Bishop
February 23, 2022
Bishop weaves together the threads of Midwest emo, anti-pop, hip-hop, and alternative to create a patchwork vision all his own.
Author:
Alessandra Rincon

LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
Author:
Krista Marina Apardian

Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Author:
Maxamillion Polo

Adam Melchor's "Last Time" Is an Ode to Unspoken Goodbyes
January 8, 2021
In "Last Time," Adam Melchor tackles the fickle nature of humans, crafting a beautiful and incredibly vulnerable song.
Author:
Rachael Jansky

The Beaches Embrace the Pain of Being Alone in "What Doesn’t Kill You Makes You Paranoid"
August 25, 2023
"'What Doesn’t Kill You Makes You Paranoid' is a song about feeling intense anxiety after a breakup."
Author:
Abby Kenna
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Author:
Tyler Borland

rum.gold's "Fix Me" Showcases His Distinctly Beautiful Voice
June 19, 2020
rum.gold's distinctly beautiful voice has the stopping power of a shotgun.
Author:
Malc.

Sam MacPherson Pours His Heart Into His Debut EP 'Songs for Sam'
October 18, 2021
"Sometimes you write music because you want to and sometimes you write music because you have to."
Author:
Joey Legittino

The Maràas' "Out for the night" Is a Hypnotic Live Rendition of an Unreleased Track
November 7, 2019
"We'll probably never release the actual produced track that we made, but we wanted to share the song with you one way or another."
Author:
Matthew Rudas

7 Ones To Know if You Can't Stop Dancing To Flume's New Mixtape
March 22, 2019
7 Ones To Know if you're a fan of the Australian DJ, instrumentalist, and producer who sparked a widespread interest in electronic music.
Author:
Kelly Itatani