From the Site
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Kim Petras' "Malibu" Is Picture-Perfect Pop Escapism
May 7, 2020
"I just want 'Malibu' to be a fizzy, refreshing drink that comes to you during this quarantine and makes you forget all your anxieties."
Fiji Blue Has Us Feeling "Butterflies" in New Single
May 7, 2020
Fiji Blue's music seems to change with the seasons.
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
Dempsey Hope Pens an Enduring Love Letter in "When I Wake Up"
May 6, 2020
"My realization in this song is that all the little things matter and that none of them should be taken for granted."
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting
May 6, 2020
Ordinary Child reinvents his past ideas to make "Someday" his strongest single to date.
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
Toulouse Is on the Brink of Something "Magnificent"
May 6, 2020
Toulouse is an artist who prefers to stay outside of the lines.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
Hongza Delivers a Coming of Age Soundtrack For 'Gen Z'
May 11, 2021
Informed by his British Vietnamese heritage, Hongza deftly gropes with a series of emotional entanglements.
#NowWatching Playlist: 02-15-19
February 16, 2019
This week's playlist additions include Dennis Lloyd's valiant return, August 08 and Smino's harmonious collaboration, Matt Maeson's ode to life on the lonely road, and much more.
Grady and Whethan Provide the Cinematic Score for Hookup Culture in "Only One"
January 11, 2019
"It's the theme music to casual hookup culture, where both parties involved would just rather only put their feet into relationships."
![#NowWatching 01-25-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fletcher-now-watching-playlist-3.jpg)
#NowWatching 01-25-19 [PLAYLIST]
January 25, 2019
Today's gifts didn't disappoint, with new releases by FLETCHER, Summer Walker, girl in red, slenderbodies, & many more.
Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
#NowWatching Playlist: 04-05-19
April 6, 2019
Quick update: K-pop is taking over the world.