From the Site
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Kim Petras' "Malibu" Is Picture-Perfect Pop Escapism
May 7, 2020
"I just want 'Malibu' to be a fizzy, refreshing drink that comes to you during this quarantine and makes you forget all your anxieties."
Fiji Blue Has Us Feeling "Butterflies" in New Single
May 7, 2020
Fiji Blue's music seems to change with the seasons.
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
Dempsey Hope Pens an Enduring Love Letter in "When I Wake Up"
May 6, 2020
"My realization in this song is that all the little things matter and that none of them should be taken for granted."
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting
May 6, 2020
Ordinary Child reinvents his past ideas to make "Someday" his strongest single to date.
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
Toulouse Is on the Brink of Something "Magnificent"
May 6, 2020
Toulouse is an artist who prefers to stay outside of the lines.
Whethan, Slump6s, and glaive Go Absolutely "Mental" on New Single
March 11, 2022
"Mental" is an iconoclastic and forward-thinking heater from three of music's most promising stars.
THE BLSSM Steals a Small Moment of Joy in "NOT TODAY," Announces Sophomore EP
March 31, 2022
"'NOT TODAY' echoes both my day-to-day triumphs and anguish."
Rewind: Our 5 Favorite Music Videos of the Last Week
October 20, 2022
From 8rae to Nessa Barrett, these are 5 videos you definitely don't want to miss.
![Meet ONONO, the New Zealand Project With an Escapist-Pop Edge [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/onono-new-zealand_1638997691.jpeg)
Meet ONONO, the New Zealand Project With an Escapist-Pop Edge [Q&A]
November 29, 2021
"It's the kind of thing that you could dance hard if you wanted to or you could close your eyes and sort of float away."
![10 Questions With Baytrees on Their New Single "Lover" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/10-questions-baytrees-1660754436.jpeg)
10 Questions With Baytrees on Their New Single "Lover" [Q&A]
August 17, 2022
Inspired by Marvin Gaye, Prince, Bootsy Collins, and raving, it's difficult to resist Baytrees' latest offering.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
The Elevator Encounter That Sparked a New Music Genre
February 26, 2021
In honor of Black History Month, we explore the legacy of Gamble and Huff, the progenitors of Philly Soul.
![Boy Willows Finds Spiritual and Physical Healing on 'BANGS' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-willows-bangs_1632158509.jpg)
Boy Willows Finds Spiritual and Physical Healing on 'BANGS' [Q&A]
September 18, 2021
"Landon from a year ago would give anything to talk to Landon right now."
Meet Bb trickz, the Most Exciting Person in Hip-Hop Right Now
November 3, 2023
Bb trickz is a young artist hungry to take over the world.
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."