From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![Winona Oak Proves She's Not One to Sleep on with Solo Debut, "He Don't Love Me" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/winona-oak-ones-to-watch.jpg)
Winona Oak Proves She's Not One to Sleep on with Solo Debut, "He Don't Love Me" [NEW ARTIST DISCOVERY]
April 30, 2019
Introducing the ethereal songstress with a flair for the melancholic.
![zack villere Is Creating a World All His Own [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zack-villere-ones-to-watch-2_1583435690.jpg)
zack villere Is Creating a World All His Own [Q&A]
March 5, 2020
villere on chapped lips, nostalgic childhood cartoons, and transcending genre classifications.
![Have Mercy Return With The Release Of Long-Awaited Self-Titled EP [Track by Track] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1-1661536536.jpg)
Have Mercy Return With The Release Of Long-Awaited Self-Titled EP [Track by Track] | The Noise
August 26, 2022
When the world shut down in March 2020, it took Have Mercy's victory lap with it. Then, everything changed.
![Terror Jr Gets Both Political & Emotional with 'Unfortunately, Terror Jr' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/terror-jr-ones-to-watch.png)
Terror Jr Gets Both Political & Emotional with 'Unfortunately, Terror Jr' Album [Q&A]
January 29, 2019
"We both observe and soak in the world around us, so ignoring politics right now would mean putting intentional blinders on."
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
24 LGBTQIA+ Artists to Listen to This PRIDE Month and Every Month
June 20, 2023
Celebrate PRIDE with 24 genre-defying additions to your playlists.
Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
Steve Lacy Breaks His Silence with the Waviest of R&B Jams, "N Side"
April 8, 2019
Two long years since his last solo release, The Internet's Steve Lacy proves that he still has the magic touch.
Bryce Vine Romanticizes Cali Culture in "La La Land" Video
April 16, 2019
Before Bryce Vine drops his debut album, 'Carnival,' waste your time with him in California with the "La La Land" music video.