From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Ashe Moves On From a Toxic Relationship in 'Moral Of The Story: Chapter 1' EP
April 8, 2019
Although she is on track to become pop royalty, there is something aggressively human and relatable about our favorite pop princess.
Meet Anson Seabra, the Artist Turning TikTok and Fairy Tales Into a Breakout Moment
April 21, 2020
Seabra is the latest pop prince to garner a significant following thanks to Gen-Z juggernaut TikTok.
10 Virgo Artists to Celebrate This Astrological Season
September 3, 2019
Virgo season is here, and it's time to get our s**t together.
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
Lollapalooza 2023: 12 Acts Not to Miss (Who Aren't Billie Eilish and The 1975)
August 1, 2023
These are our 12 ones to catch while you eagerly await to cry your eyes out to Billie Eilish, Lana Del Rey, and so much more.
Paris Paloma Gives a Voice to Feminine Rage in "labour"
March 27, 2023
The UK-based artist is cultivating a uniquely compelling sound from the threads of mythology and history.
![Jessie Murph Is Turning Every "You Can't" Into Fuel For Her Fire [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jessie-murph-interview_1626799503.jpg)
Jessie Murph Is Turning Every "You Can't" Into Fuel For Her Fire [Q&A]
July 20, 2021
"I learned early on that it's better for the mind and soul to let any negativity push you up instead of bring you down."
Meet Brenn!, the King of the South Bringing an Infectious Innocence to Folk Pop
May 2, 2023
With each new single, Brenn! is demanding his dreams into reality.
Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"
May 4, 2020
"a love letter to the soulmate I've never met."
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."