From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![The Wrecks' "Freaking Out" Is a Kanye West and Psychedelic - Fueled Hit [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-wrecks-ones-to-watch-2_1561129338.jpeg)
The Wrecks' "Freaking Out" Is a Kanye West and Psychedelic - Fueled Hit [PREMIERE]
June 21, 2019
"Freaking Out" may just be The Wrecks most experimental, avant-garde, and best work to date.
![Sick New World Recap: What's Old is Nu Again [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(33)-1684957596.jpg)
Sick New World Recap: What's Old is Nu Again [Q&A] | THE NOISE
May 24, 2023
In a world that is filled with the pressure to blend in with the crowd, Sick New World proves that individuality should be celebrated. The inaugural hard rock festival showcased alternative fashion, art installations, themed drinks such as Korn coffee and Deftones IPA, plus so much more.
ericdoa Has a Hit on His Hands With "fantasize"
June 3, 2021
"fantasize" may not just be a breakout moment for ericdoa but a contender for song of the summer.
Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Fall in Love With Snoh Aalegra's Classic R&B Sound in "Find Someone Like You"
June 17, 2019
With the release of her new single, Aalegra announced that her second album -Ugh, those feels again is set to release on Aug. 16.
quinnie Effortlessly Scratches Our "itch" For Ethereal Folk-Pop Musings
November 4, 2022
quinnie makes pulling on our heartstrings feel like a second-nature.
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Clairo's "Blouse" Is Her Most Tender and Heartfelt Single to Date
June 11, 2021
Clairo is well on her way to becoming a household name, and "Blouse" is reaffirmation of that trajectory.
French Superstar JAIN's Album 'The Fool' Dares to Be Itself
April 25, 2023
Jain continues her wondrous, emotive kaleidoscope approach to story telling on her third album, 'The Fool.'
Bruno Major's Latest Is a Resoundingly Sensual "Old Fashioned" Love Number
February 19, 2019
Major has given the time-honored love song a breath of fresh air.