From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
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Jhariah And Pinkshift Come For The Music Industry On Explosive Single "EAT YOUR FRIENDS"
November 1, 2023
The track sees the artist team up with Baltimore punk band Pinkshift to create a blown-out, off-the-wall techno-punk exploration of jealousy and competition and how the music industry, like all others, pits friends against one another.
AG Club Breaks Free in 'WE'RE ALL BRODIES*'
November 6, 2023
There’s something contagious about the way that AG Club lives in their authenticity.
Graham Lake Learns What Love Is On New Single "This Ain't Love"
November 18, 2023
Stockholm-born singer, songwriter, producer, and multi-instrumentalist Graham Lake continues to break the mold with the release of their latest single, "This Ain't Love."
Indigo De Souza Finds Herself as the World Falls Apart in "Smog"
March 13, 2023
De Souza meets us at the crossroads of freedom and loneliness in her pandemic-inspired tune.
keltiey and skaiwater Get to "Kn0" One Another in Groovy New Single
July 5, 2023
“Kn0” feels like a deliberate departure from the viral sound that put keltiey on the map.
![10 Questions With Boyish on Their Latest EP ‘Little Demon Boy’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-little-demon-interview-1694449396.jpg)
10 Questions With Boyish on Their Latest EP ‘Little Demon Boy’ [Q&A]
September 11, 2023
'Little Demon Boy' is written for our 17-year-old selves.
Katherine Li Leans Into the Subtle Art of Storytelling in 'Isn't It Obvious'
November 21, 2023
'Isn’t It Obvious' is an ode to the recovering overthinkers and overlovers.
Matilda Lyn Paints an Aching Portrait of Coming of Age in 'A Bowl of Unripe Fruit'
November 6, 2023
'A Bowl of Unripe Fruit' is an introspective project, displaying a level of vulnerability not easily conjured in your typical debut EP.
Los Bitchos Ring in the Holidays With the Hypnotic "Tipp Tapp"
November 18, 2022
The uber-talented quarter delivers a much-needed refresher to your seasonal listening habits.
Caity Baser Shares Her Sonic Diary With ’Thanks For Nothing, See You Never’
February 22, 2023
“I feel a lot of things and talk a lot of shit.”