From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
Take Van Takes Off With "Pressurized"
January 10, 2022
"Pressurized" is short, sweet, and intoxicating.
Bruno Major Re-Introduces Himself With "We Were Never Really Friends"
May 5, 2023
“We Were Never Really Friends” reintroduces us to the lush landscape of Bruno Major’s songwriting, laden with fresh foliage after the artist’s 3 year hiatus.
NIKI's 'Nicole' Is a Look Into the Past and Future of a Pop-R&B Star
August 15, 2022
NIKI holds the hand of a younger her, revisiting old stories through a vessel that’s lived more life.
Mom Jeans. Reflect on the Past and Look to the Future on 'Sweet Tooth'
March 2, 2022
"This band is really about so much more than the four of us."
ASTN Is as Good as Gold
January 5, 2022
ASTN is an artist that just has a way with music.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Jadu Heart Is the Fantastical Escape We All Need
December 11, 2019
Jadu Heart is breathing life into an enchanting world of their own creation.
Chiiild Will Surely Bring You "Back To Life" With Their Psychedelic Soul Righteousness
September 13, 2019
+ Catch Chiiild on tour with Emotional Oranges this fall!