From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Holly Humberstone and d4vd Find Themselves Under the Same "Superbloodmoon"
July 28, 2023
"We wrote about witnessing the same thing from opposite sides of the world and feeling lonely but connected through that experience at the same time."
![BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bizzy-out-loud-id-never-tell-you-1690566574.jpg)
BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]
July 28, 2023
"It’s not always just rainbows and butterflies—sometimes it’s really really hard and scary."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Sally Boy Continues His Impeccable Debut Run With "Sippy Cup"
September 15, 2020
With his third release, "Sippy Cup," Erez Potok-Holme, professionally known as Sally Boy, is carving out his own niche within the bedroom pop genre.
Zoe Ko Grits Her Newfound Sound in 'Baby Teeth'
November 6, 2023
Ko makes a proper pop-rock pivot, baring her teeth for the world to see.
![Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-the-show-is-over_1622044102.jpg)
Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]
May 26, 2021
Grace's latest EP is a coming-of-age story wrapped in velvety pop silk.
Caught in a Romantic High, LA Rapper kxvg Looks to the Future on "Titania"
February 2, 2021
After dropping two full-length projects last year, LA rapper kxvg returns this week with his newest single "Titania."
Ceara Cavalieri Puts Her Ex on Blast in “Bad Thing”
February 16, 2023
Note to self: don't cheat on this rising star.
Kamal. Lays His Soul Bare in "people don’t change (demo)"
June 22, 2023
"people don’t change (demo)" is a reminder it's okay not to be okay.
grandma Dances Through the Pain of "Painless"
June 8, 2023
"In 'Painless,' I've tried to capture the complexities of intimacy and heartbreak."