From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
![Shirazee's "Zaddy" Is An All Out Vibe [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shirazee ones to watch smaller_1598370658.jpg)
Shirazee's "Zaddy" Is An All Out Vibe [Premiere]
August 25, 2020
Shirazee's "Zaddy" is one of the most vibrant Afropop tunes to drop this summer.
Observe the Sonic and Visual Pleasure of Jak Bannon's "Homebound"
December 4, 2020
Tune into the sonic and visual pleasures of Bannon's new single, "Homebound," with Mr. Carmack.
Caught in a Romantic High, LA Rapper kxvg Looks to the Future on "Titania"
February 2, 2021
After dropping two full-length projects last year, LA rapper kxvg returns this week with his newest single "Titania."
Maths Time Joy and Rich Work Towards Healing on "Move"
August 16, 2021
Touching on the importance of putting "one foot in front of the other," "Move" is a gorgeously reassuring, hypnotic offering.
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LØLØ Teams Up With girlfriends On Dance-Inducing Single "5,6,7,8" | THE NOISE
March 29, 2023
On the edge of becoming a true pop-punk icon, rising star LØLØ levels up with the release of her latest single "5,6,7,8" featuring Travis Mills of girlfriends.
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Royal & The Serpent Shows Off Her Softer Side in Fourth Installment of 'Rat Trap' Saga
September 5, 2023
Singer-songwriter Royal & the Serpent continues building her "royalverse" with the next installment of her RAT TRAP saga, RAT TRAP 4: the burden.
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Grayscale Bare Their Teeth On New Single "Not Afraid To Die" | THE NOISE
September 12, 2023
The band is back with a synth-fueled track that bears their heart and soul puts fear into perspective, beneath a soaring and vibrant exterior.
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Alt-Duo Wayside Release Raw New Single "Half Nelson" | THE NOISE
October 13, 2023
Wayside continues to push the genre boundary with the release of their latest single, "Half Nelson."
26fix Delivers the Perfect Taste of Left-of-Center Psychedelic Pop in “Just go with it”
October 31, 2023
“Just go with it” is unconventional and imaginative, pushing the envelope in every right way.