From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
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Grayscale Bare Their Teeth On New Single "Not Afraid To Die" | THE NOISE
September 12, 2023
The band is back with a synth-fueled track that bears their heart and soul puts fear into perspective, beneath a soaring and vibrant exterior.
Corbin Butler Delivers Good Music For Good People in 'N.O.T.'
August 15, 2023
The self-proclaimed mayor of Chino Hills exemplifies his musical dexterity in the self-produced project.
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Ivytide Builds Momentum With Their New Single "miss u btw"
May 13, 2021
Over a stripped-back and skeletal instrumental, ivytide crafts a serene indie pop ballad.
![Shirazee's "Zaddy" Is An All Out Vibe [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shirazee ones to watch smaller_1598370658.jpg)
Shirazee's "Zaddy" Is An All Out Vibe [Premiere]
August 25, 2020
Shirazee's "Zaddy" is one of the most vibrant Afropop tunes to drop this summer.
Aáyanna Takes Us Through Her Debut EP 'Don't Look Back,' Track By Track
October 30, 2023
"Recording the songs on this EP taught me to trust my instincts and don’t look back.”
Kevin Abstract's 'Blanket' Feels Like the Album He's Been Waiting Ages to Make
November 7, 2023
Abstract guides listeners through a genre-less journey of alternative ingenuity.
Ivan Cornejo Delivers a Pain-Stricken Ballad in “Donde Estás”
October 16, 2023
Though he’s barely 19, it's little surprise Cornejo is being hailed as the next big thing in Latin music.
Fake Dad Seek Out Growth and Change in 'Yerba Mala'
October 24, 2023
"From friends to family to hometowns, these songs explore what it's like to grow with (or apart from) other people in search of self-betterment."
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Queen Of Jeans Fail To Forget Heartbreak On New Single "Karaoke" | THE NOISE
November 2, 2023
Philly indie alternative faves Queen of Jeans return with their latest single, "Karaoke," an anthem that encapsulates the emotions of a breakup and the path to finding stability around it.