From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
SAHRA Takes Accountability in "Come With Me," Announces 'Stolen Moments' EP
June 23, 2022
"Come With Me" is a single you just want to melt into.
Sabrina Lee Shows off Her Songwriting Maturity on "Be There"
November 16, 2020
Virginia native Sabrina Lee is at the forefront of contemporary pop.
Oliver Malcolm Drops Surprise "Nevada 2003″ Demo
December 11, 2020
The new demo track "Nevada 2003" by Oliver Malcolm is simply good vibes.
Emma Oliver Breaks Down Her Barriers on "Getting Older"
December 14, 2020
On her latest and most intimate song to date, Emma Oliver breaks down the barriers she's been trapped behind and lets us into her world.
Mulay Shines in New Visual for "ANTRACYTE"
January 15, 2021
If you haven't yet heard of Mulay, consider this an informal introduction.
Haasan Barclay Drops "Call My Phone" for the Lonely Ones Ahead of V-Day
February 11, 2021
Haasan Barclay has returned with new music today in the form of a solo release titled "Call My Phone."
LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
Appleby Opens Up on "Luck"
July 14, 2020
Illinois native Appleby releases a vulnerable ode to self-discovery.
Joe Avio Gives Masterclass on Musical Ingenuity on "Models"
July 20, 2020
"Models" by Joe Avio is a symphony of wondrous sounds.
Deanna Devore Wonders If She'll Ever "Love Again" on New Single
September 19, 2020
Deanna Devore drops her latest spellbinding single featuring powerhouse vocalist D'Zhari.