From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Riovaz Seeks to ‘Disturb The Norm’ in Intoxicating New EP
February 27, 2023
"This project is a self-reflection on my artistry and shows the arc of what I am and have created as a musician."
Sofía Valdés Charts a Generation-Spanning Story in 'Silvia'
August 14, 2023
'Silvia' tells a family story that belongs not to just Valdés but many of us.
Lexi Jayde Wants Us to Love and Heal at Our Own Pace in "Bandages"
August 23, 2023
Jayde returns with a track that strays the line between heartbreak and the rush of new possibilities.
Jon Hill's "Heart" Is a Charming Ache of Debut
November 15, 2023
Jon Hill's debut single, "Heart," introduces listeners to his timeless and contemporary sound.
NOT THE MAIN CHARACTERS Bottle Up Their Tears on the Iridescent "evian"
November 10, 2021
Whoever said less is more has clearly never listened to NOT THE MAIN CHARACTERS.
![Connis Reflects on Growth and Change on "SPF 30" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/IMG_1360 (1)_1613505773.JPG)
Connis Reflects on Growth and Change on "SPF 30" [Premiere]
February 16, 2021
Connis returns with his latest single "SPF 30."
![Tia Gostelow Discusses New Dazzling Retro Single and Video Development [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image (3) copy_1615385271.jpg)
Tia Gostelow Discusses New Dazzling Retro Single and Video Development [Q&A]
March 10, 2021
Ever listen to an artist that possesses such a rare, entrancing quality that you disappear into their music for a while? Tia Gostelow is that kind of haunting talent that transports you to another place.
Teen-Pop Heartthrob Gunnar Gehl Returns with Heavy New Single "Dance Alone"
March 12, 2021
Fresh off the success of his 2020 LP One Second of One Day, teen-pop heartthrob Gunnar Gehl is back this week with his newest single "Dance Alone."
Celebrate Black Artists This Week With Stevan on Top That Track
September 1, 2020
Joining Top That Track from down under this week is indie pop newcomer Stevan!
![Sugar Joans Bookmarks the End of Summer With "Perfect" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sugar Joans - Perfect_1601314155.jpg)
Sugar Joans Bookmarks the End of Summer With "Perfect" Video [Premiere]
September 28, 2020
Los Angeles-based singer Sugar Joans is back with a new video for her latest single "Perfect."