From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
mynameisntjmack Sobers Up on the Lyrically and Technically Impressive "Leak"
April 12, 2023
"I’m speaking to all those I’ve seemingly let down with my failure to become truly sober both in body and mind."
Rewind: Our 5 Favorite Music Videos of the Last Week
June 1, 2023
From Sad Night Dynamite to Wakai, these are 5 music videos you don't want to miss.
McClenney Connects With Baby Rose For the Introspective "Karma Plays"
July 2, 2020
McClenney is a maverick for the way he's been able to craft his own alternative R&B sound by combining elements of jazz, funk, pop, and soul in new ways.
"Something of Myself" is Peter Fenn's Self-Reflective Reminder To Keep Chasing Your Aspirations
July 30, 2020
The self-produced singer/songwriter, Peter Fenn, is back at it with yet another memorable single.
flor Learns to Love Again in New Single "Same Color As The Sun"
October 27, 2023
"I wanted to write a song that expressed just how much I couldn't express my feelings."
FINKEL Finish off the Year With the Quirky 'Sick 2020′
December 11, 2020
The artist duo FINKEL are two of the quirkiest rule-breakers in the music and art world that I know.
Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"
January 29, 2021
Singer, songwriter, and, producer Benjy Ali demands attention with his soulful delivery and introspective songwriting.
Unusual Demont Blends Musical And Visual Styles in Video For "Pine"
February 22, 2021
Though barely two weeks have passed since Unusual Demont released his sophomore single "Pine." the Wisconsin native is showing no signs of slowing down.
"bored&blind" is an Artistic Evolution for Pop Protege ella jane
March 5, 2021
ella jane has been garnering massive attention and it's no secret why.
Hans Williams' "Weekend" Is Just a Little Taste of Summer
May 5, 2021
Short, but sweet; Williams' latest is a guilt-free escape.