From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Who Is New Rules?
November 11, 2022
Get to know the UK trio with a stadium-sized sound.
flowerovlove's 'A Mosh Pit in the Clouds' Is a Coming-of-Age Daydream Come True
November 14, 2022
It’s rare to see someone early in the discovery of themselves be so sure of their sound and truth.
Jimi Somewhere Welcomes the Next Chapter of His Life in the Ethereal "Baby from Atlanta"
March 2, 2023
"Baby from Atlanta" arrives as the first single from the artist's forthcoming EP, 'The Sailor.'
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.
Diamond Ray Leaves Us “Dizzy” With Her Debut Single
August 21, 2023
In her debut single, the Kentucky native offers up a perfectly curated blend of 2000’s and contemporary pop and R&B.
Ralphie Choo's 'Supernova' Is an Explosion of Uninhibited Inspiration
September 15, 2023
'SUPERNOVA' doesn’t sound like anything else out right now
Philine Sonny Feels More Alive Than Ever Before in "Drugs"
September 29, 2023
"'Drugs’ is the soundtrack to the movie playing in your head."
Liza Owen Shows Her Wild Side in "Getting Good" Music Video
October 8, 2020
British-Cambodian singer-songwriter Liza Owen spins pop upside down and all around with unfiltered lyrics, undeniable melodies, and unapologetic spirit, especially in her latest music video for her single "Getting Good."
![Listen To More Giraffes's Totally Far Out New Single, "Surf"! [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/more-giraffes-ones-to-watch copy_1563402482.png)
Listen To More Giraffes's Totally Far Out New Single, "Surf"! [Q&A]
July 17, 2019
Looking for a little summertime magic that rivals your favorite bottle of rosé?
Rewind: Our 5 Favorite Music Videos of the Last Week
September 15, 2022
From grentperez to Renao, these are 5 videos you definitely don't want to miss.