From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Nilüfer Yanya Solidifies Her Indie Rock Reign With 'PAINLESS'
March 4, 2022
<i>PAINLESS</i> is melancholic, it's alive, it's the lovechild of all that is beautiful and hideous.
Rewind: Our 5 Favorite Music Videos of the Last Week
September 15, 2022
From grentperez to Renao, these are 5 videos you definitely don't want to miss.
flowerovlove's 'A Mosh Pit in the Clouds' Is a Coming-of-Age Daydream Come True
November 14, 2022
It’s rare to see someone early in the discovery of themselves be so sure of their sound and truth.
Sofia Valdes Reveals Her Stirring "Heart of Glass"
December 2, 2022
"Heart of Glass" is a sweet and somber tune carried by an impressive level of poetic honesty.
Charlotte Sands Releases Empowering "Use Me" Alongside LP Announcement | THE NOISE
September 14, 2023
Prolific breakout pop/rock star Charlotte Sands sets herself free on her latest single, "use me."
The Last Dinner Party Brings Us to Our Knees in "My Lady of Mercy"
October 12, 2023
"'My Lady of Mercy' is about being a girl."
![Mélat Makes Us "Weak" In Moody Music Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/melat-ones-to-watch.jpg)
Mélat Makes Us "Weak" In Moody Music Video [PREMIERE]
March 11, 2019
Mélat continues to bless the world with her soft and airy R&B vocals.
![Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zanksi ones to watch smaller_1593784860.jpeg)
Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]
July 3, 2020
Toronto based vocalist and producer, Zanski, returns this summer with his contemplative new EP.
![Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jimi som otw_1600127576.jpg)
Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]
September 14, 2020
We caught up with Jimi Somewhere for a quick Q&A about his new track's grandiose and "larger than life" feel and the inspiration he pulled from the Christian summer camps he attended growing up.
![TONYB. Drops the Seductive New Track "You Knew What This Was" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tonyb_1602168896.jpg)
TONYB. Drops the Seductive New Track "You Knew What This Was" [Premiere]
October 8, 2020
Nashville artist TONYB. creates soulful R&B dripping with 90's and early 2000's influence.