From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
Lovsky Returns With the Haunting "Masks"
April 19, 2021
"Masks" stands as one of Lovsky's most poetic singles to date.
![On 'CHROMATOPIA', NoMBe Rediscovers Himself [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-chromatopia-interview_1620844816.jpg)
On 'CHROMATOPIA', NoMBe Rediscovers Himself [Q&A]
May 12, 2021
"Nobody's 100% purely masculine. We're all somewhere on the spectrum. The way blue becomes turquoise slowly, or becomes teal."
Caitie Turner's 'Heartbroken and Milking It' Is For the Hopeless Romantic in All of Us
July 19, 2021
"After lots of crying, trying to manifest a better boyfriend, and a whole lot of mental energy later, <i>Heartbroken and Milking It</i> was born!"
![Jordane Delivers a Transfixing Debut With "Walk" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordane-walk_1631204839.jpg)
Jordane Delivers a Transfixing Debut With "Walk" [Premiere]
September 9, 2021
Jordane's music plays out with all the intimacy of a secret shared between friends.
![ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rozet-cake-face_1633623300.JPG)
ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]
October 7, 2021
"I really never know what I'll do or how I'll do it. I feel so peaceful and calm within that hotspring of identity."
Priya Ragu Proves Music Is a Universal Language With "Chicken Lemon Rice"
February 10, 2021
Tamil-Swiss artist Priya Ragu has released her latest single, "Chicken Lemon Rice," the follow up to her critically acclaimed debut song, "Good Love 2.0."
'Who Am I?' Is the Optimistic and Resilient Return of Pale Waves
February 17, 2021
Fans have been excitedly anticipating the return of the Manchester pop-punk-meets-indie-rock group, and Pale Waves has finally rewarded their patience with 11 new tracks.
![WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wynne-midnight_1618585555.jpeg)
WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]
April 16, 2021
"Pandemic or not, this is obviously something that a lot of us deal with at some point in our lives."