From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![Jordane Delivers a Transfixing Debut With "Walk" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordane-walk_1631204839.jpg)
Jordane Delivers a Transfixing Debut With "Walk" [Premiere]
September 9, 2021
Jordane's music plays out with all the intimacy of a secret shared between friends.
![Get Ready to Dance to "Crazy 4 U" By Nawas [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Nawas_1594326123.jpg)
Get Ready to Dance to "Crazy 4 U" By Nawas [Premiere]
July 9, 2020
Get ready to dance.
![Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Olivia Lunny Bedsheets otw_1603735910.jpg)
Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]
October 26, 2020
We're excited to premiere the official music video for "Bedsheets."
YUNGBLUD Joins Forces with Bring Me The Horizon's Oli Sykes For Rousing New Single “Happier” | THE NOISE
October 18, 2023
On the rousing new single “Happier,” rebellious alt-rocker YUNGBLUD teams up with Oli Sykes of Grammy-nominated rock band Bring Me The Horizon.
10 Questions With Matilde G on Her New Single "Hypocrite"
January 30, 2023
Matilde G is looking to redefine her sound with "Hypocrite."
![Girl Scout Embark on a Journey of Self-Acceptance in Debut EP 'Real Life Human Garbage' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-scout-real-human-garbage-1676575934.jpeg)
Girl Scout Embark on a Journey of Self-Acceptance in Debut EP 'Real Life Human Garbage' [Q&A]
February 16, 2023
Daunting feelings, cringe-worthy moments, and the social encounters that play on repeat in your head at night score girl scout's debut effort.
Arlo Parks and Phoebe Bridgers Come Together For the Effervescent "Pegasus"
May 15, 2023
Beyond a summer love anthem, Parks is setting the scene for her next artistic chapter.
Joey Valence & Brae Go From 0 to 100 in "Gumdrop"
August 14, 2023
"This song might be the greatest song ever."
eee gee Delivers an Indie Pop Triumph in the Kaleidoscopic 'SHE-REX'
September 5, 2023
'SHE-REX' is a colorful indication of eee gee's expansive artistic vision.
Godly the Ruler Wants You to Know 'the world is big, get over it'
August 21, 2023
'the world is big, get over it' is a body of work that's equal parts imaginative, eclectic, and electrifying.