From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Reach Nirvana with TACHES' Chill Dance Instrumentals in 'Heart Over Heels' EP
February 5, 2019
"If you have even the tiniest inclination that you are here to create, you owe it to yourself (and the rest of humanity) to make it your mission."
![There Is Only One Netta [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/netta-ones-to-watch-1_1651598903.jpg)
There Is Only One Netta [Q&A]
May 3, 2022
The Israel breakout star stays unapologetically true to her weird and clumsy self.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
chase plato's Cathartic New Single Will "SET YOU FREE"
October 21, 2022
The Detroit native is holding nothing back, infectiously blending punk and childhood nostalgia.
iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.
YUNGBLUD Joins Forces with Bring Me The Horizon's Oli Sykes For Rousing New Single “Happier” | THE NOISE
October 18, 2023
On the rousing new single “Happier,” rebellious alt-rocker YUNGBLUD teams up with Oli Sykes of Grammy-nominated rock band Bring Me The Horizon.
![Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/broken-back-ones-to-watch-2.jpg)
Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]
March 8, 2019
Just the dose of sunshine we needed this morning.
Sarah Cicero Debuts Melancholic "Indifferent" Ahead Of Upcoming EP
January 15, 2021
Brooklyn-based singer-songwriter Sarah Cicero explores what it means to feel small in a relationship on her latest single, "Indifferent."
![On 'CHROMATOPIA', NoMBe Rediscovers Himself [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-chromatopia-interview_1620844816.jpg)
On 'CHROMATOPIA', NoMBe Rediscovers Himself [Q&A]
May 12, 2021
"Nobody's 100% purely masculine. We're all somewhere on the spectrum. The way blue becomes turquoise slowly, or becomes teal."