From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
girli Announces 'why am i like this??' EP With the Nostalgic Pop Anthem "Cheap Love"
March 31, 2023
"It's a love song to love."
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Ragers Rage On Despite Being "Tossed Out" in Latest Single | THE NOISE
April 28, 2023
Montréal-based four-piece Ragers continue to embrace their alt-rock roots with the release of their latest single, "Tossed Out."
Berhana Scores a Vivid Ode to the Immigrant Story in 'Amén (The Nomad’s Dream)'
October 26, 2023
'Amén (The Nomad’s Dream)' is a journey through love, identity, and coming home to a new belief system.
Lowen Commemorates the Most Pivotal Moments of Her Life With 'Only In My Dreams'
October 28, 2019
Lowen has no problem stripping herself to the core.
Making (Gourmet) Bagel Bites Inspired By FINNEAS' "The 90s" | Bone Apple Tea
October 21, 2021
Who knew nostalgia could taste so delicious?
Avry's "Petals" Is a Charming Ode to Unrequited Love
October 29, 2021
"I wrote the song after realizing I was much more in love with someone than they were in love with me."
SAIAH Caps Off the Summer With the Idyllic "radio.fm"
August 12, 2022
"radio.fm" arrives as the introduction to a blood-pumping night where anything and everything is possible.
![Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/broken-back-ones-to-watch-2.jpg)
Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]
March 8, 2019
Just the dose of sunshine we needed this morning.
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.