From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Ben Kessler Strives to Find Balance on "Cruise Control"
February 2, 2021
We've covered Ben Kessler since the very beginning, and we're thrilled to be covering his impressive growth on "Cruise Control."
Empty Glass? Pour Yourself Some milk.
February 11, 2021
The earring-wearing, sweater-sporting foursome titled milk is putting the alt back into pop with their newest single "You&I."
young friend and Anna Sofia Kickstart Summer With "SUGARCOATED"
May 20, 2021
young friend and Anna Sofia are a match made in heaven.
![Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safiyyah-let-you-in_1632154334.jpg)
Safiyyah Gets Candid on the Slow-Burning "Let You In" [Q&A]
September 20, 2021
Safiyyah is "a lil West London gal" creating music with a timeless edge.
Alex Porat Walks Us Through Her Iridescent Mini Album 'Miss Sick World,' Track By Track
October 6, 2021
Porat delivers on a project full of emotional and sonic highs.
girli Battles the Creeping Feeling of "Imposter Syndrome" in Thunderous New Single
February 13, 2023
"I was overthinking everything, feeling like a fake, scared that I was an underachiever and that everybody knew it."
![Deb Fan’s Debut EP 'Gemini Moon' Is a Haunting, Dark-Pop Triumph [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o1-1685071499.jpg)
Deb Fan’s Debut EP 'Gemini Moon' Is a Haunting, Dark-Pop Triumph [Q&A]
May 26, 2023
"I wanted to tell a story, my story."
Fall Under the Spell of Eyedress and Mac Demarco's "The Dark Prince"
August 21, 2023
"The Dark Prince" is the first of two Eyedress singles to feature DeMarco, with the other set to release this fall.
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Sitting On Stacy Tap NOFX's Fat Mike For New High-Octane Single "Baby Girl" | THE NOISE
September 6, 2023
The single, the first release from their upcoming third album, sees the band team up with none other than Fat Mike of NOFX.
Austin City Limits 2023: 11 Acts Not to Miss (Who Aren't Kendrick Lamar or Foo Fighters)
October 4, 2023
These are 11 undercard acts you need to have on your radar.