From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
ThxSoMch Delves Deeper Down the Rabbit Hole in "Sprial"
August 30, 2023
"It's about whatever the listener needs it to be about - I don't care."
![Zuli Jr. Seeks Freedom From Disillusionment on "Blue Sky" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1 Felton Kizer_1614705311.jpg)
Zuli Jr. Seeks Freedom From Disillusionment on "Blue Sky" [Premiere + Q&A]
March 2, 2021
We caught up with alt-R&B artist Zuli Jr. to talk about "Blue Sky" and his forthcoming project, 'Stop it God.'
'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
![Salt Ashes' "Love Love" Video Blurs the Line Between Love and Obsession [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/salt-ashes-love-love_1629392811.jpg)
Salt Ashes' "Love Love" Video Blurs the Line Between Love and Obsession [Premiere]
August 19, 2021
"This is a song for all the commitment-phobic people out there."
Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Yves Jarvis Delivers a Synesthetic Experience With "Bootstrap Jubilee"
March 24, 2022
What do you get when you paint words with flowers and squeeze sounds out of hysteria?
Rewind: Our 5 Favorite Music Videos of the Last Week
August 12, 2022
From FELIVAND to KiNG MALA, these are 5 videos you definitely don't want to miss.
WILLOW's '<COPINGMECHANISM>' Is a Potent Journey Through Her Subconscious
October 10, 2022
WILLOW'S revival of angsty emo-rock seems to come as naturally as breathing.