From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Mills' "Hollow" is a Brutally Honest Confessional
January 12, 2021
Drawing inspiration from the 70's era of Laurel Canyon, Mills' latest release, "Hollow," is an honest dissection of a toxic relationship.
Breagh Isabel Recounts Her First Queer Love With the Intimate "Girlfriends"
June 7, 2021
"The resolution comes from the fact that I can own the experience and re-tell it from a place of happiness."
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Rozwell Masterfully Blends New Age Tech With Modern Hip Hop in "Close"
September 27, 2019
Rozwell may just be a 2019 renaissance man.
Sports Team's 'Making Hay' Is a Celebration of Their Indie Rock Upbringing
October 21, 2019
"No one's doing it better." Well said, Sports Team.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
KANADA THE LOOP Talks Akira, Internet Culture and His Debut EP Toyota Reckless
December 6, 2022
An artist to add to your summer playlist, KANADA THE LOOP is undeniably a musician to pick up the mood at any given moment.
Dreamer Isioma Embarks on an Intergalactic Journey Inward in "Fuck Tha World"
January 13, 2023
'Fuck Tha World’ touches on the existentialism of life and freedom.”
Selfish Sons Are Capturing the Essence of Nostalgia with Their Captivating Authenticity
February 9, 2023
“We’re about making music, having fun at shows, and loving each other”.
Tess Clare's "Part 2" Is A Sunlit Welcome to Post-Breakup Bliss
April 21, 2023
Tess Clare’s “Part 2” is a drive down the PCH, wind flowing through hooky melodies and indie-pop-breakup-anthem goodness.