From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
appleby's 'While You Were Sleeping' Is a Siren Call to Home
August 6, 2021
</>While You Were Sleeping</i> is a love letter to young Black men in the midst of finding themselves.
Beharie Welcomes Listless Summer Days With the Idyllic "Simple Mistake"
May 31, 2022
Taken from his latest EP, "Simple Mistake" is a hypnotic standout moment.
Franklin Jonas Reintroduces Himself to the World With Debut Single "Cocaine"
February 13, 2023
“‘Cocaine’ is about longing for the coping mechanisms you don’t have or can’t do anymore."
Jules Paymer and Miki Ratsula Teams Up For the Vulnerable "The Daughter That My Mother Wanted"
April 21, 2023
“TDTMMW” is a raw confessional told through intertwined harmonies and a moving music video.
BETWEEN FRIENDS' "What’s up” Arrives at Just the Right Time to Score Your Summer Fling
June 5, 2023
BETWEEN FRIENDS make music uniquely designed for summer melancholy.
Zeph Shares Her Debut Album and Personal Diary With ‘character development’
June 20, 2023
The debut album from the rising star sees her unapologetic and more honest than ever.
Delaney Bailey Wants You to Remember 'What We Leave Behind'
July 28, 2023
'what we leave behind' is a testament that sometimes less is more.
Caity Baser Comes Clean in “Why Can’t I Have Two? (2468)” / “DILF”
August 12, 2023
“Why Can’t I Have Two? (2468)” / “DILF” are timeless worms that make you feel like you’re on a FacTime call with one of the girlies.
![Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ARLO-ones-to-watch_1558720841.jpg)
Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]
May 24, 2019
ARLO's atmospheric alt-pop is refreshingly pure, and it's about time you treated yourself to his impressive discography.
Tyler Thomas Thinks It's Time For a "Roll Call"
July 1, 2020
Los Angeles-based artist Tyler Thomas won't let the pandemic stop him.