From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
93FEETOFSMOKE and Phem Are Sick and Tired of Being "Fucked Over"
February 22, 2022
"It sucks to get played by someone you trusted."
Nettwerk Artists on Their Ones to Catch at SXSW 2022
March 16, 2022
These are some acts you certainly don't want to miss out on.
BUZZ Questions What It Means to Be "Human"
May 23, 2022
Having penned hits for artists like Kylie Minogue, Hayley Kiyoko, and Katy Perry, we're finally getting to witness BUZZ's talent manifest.
conner Embraces a Punk Rock Attitude on "bite the bullet"
January 29, 2021
conner's recent single "bite the bullet" is a hard-hitting punk rock anthem.
She Loves Boon Subverts Expectation on "For The Weekend"
February 12, 2021
New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences.
Michael Seyer Articulates the Asian American Immigrant Experience on "Little China Boy"
June 23, 2021
Despite its idyllic pacing, "Little China Boy" is yet another heartbreaking reminder of the immigrant reality.
Cheeky Aussie Group Rancid Eddie Drop Blunt Foot Stomper "Dry"
September 29, 2021
"Dry" is a song designed to be belted in a pub, drinking and singing the heartbreak away.
The Love-In's "Pure Gold Baby" Is a Feminist Rallying Cry
September 4, 2020
It's with a sense of false traditionalism that The Love-In pulls you in.
Yuna's "Invisible" Will Make You Feel Seen
September 9, 2020
"Invisible" is a song that not only makes people feel understood but also compels them to feel seen.
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#NowWatching 02-01-19 [PLAYLIST]
February 2, 2019
February is shaping up to be a strong month, with a plethora of new releases from Ones To Watch artists on day one.