From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
TSHA Scores the Return to the Dancefloor With "Power"
August 9, 2021
"I wrote this track with clubs in mind, in the midst of the pandemic, with a dream to play it out to a large crowd and have a proper dance again."
All FRENSHIP and Lauren Sanderson Want You to Do Is "Try"
November 1, 2021
Try" is a perfect example of FRENSHIP's clear craft.
SSGKobe's "Caddy" is 100 CC's of Aural Bliss
November 3, 2021
Goodbye Libra season, hello SSGKobe season.
![Anna Shoemaker Burns It All Down on "Everything Is Fine" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/anna-shoemaker-everything-is-fine_1642612053.jpg)
Anna Shoemaker Burns It All Down on "Everything Is Fine" [Premiere]
January 19, 2022
"You're the only one who can ruin your life."
Dear Spring Release Thrashing Single "Newspeak" Ahead Of EP | The Noise
May 23, 2022
"'Newspeak' examines self-destructive tendencies and the struggle of expression in an age of extreme polarization."
LilyIsThatYou Sets the Dancefloor Ablaze With "Party 22"
December 6, 2021
"Party 22" is an instantaneous earworm sure to carry your well into the new year.
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
![Let Adam Melchor's 'Here Goes Nothing!' Be Your Soundtrack to This and Every Fall [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-melchor-interview-here-goes-nothing-1666310691.jpeg)
Let Adam Melchor's 'Here Goes Nothing!' Be Your Soundtrack to This and Every Fall [Q&A]
October 21, 2022
'Here Goes Nothing!' exists to score both those golden hues and somber blues that define the season.
![Experience Speelburg's 'Cosmic Longing' On New Single "When You Want Me" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/speel-otw_1593620092_1593628562.jpg)
Experience Speelburg's 'Cosmic Longing' On New Single "When You Want Me" [Premiere]
July 1, 2020
Hoping to turn things around as we say goodbye to the terrible, horrible, no good, very bad first half of the year is emerging singer/songwriter/producer Speelburg.