From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Hip-Hop Collective O2worldwide Displays Chemistry and Personality on "WHAT'S THE MOVE"
December 11, 2020
O2worldwide started out as friends casually making music together back in 2018 and has quickly evolved into one of the most exciting contemporary Hip-Hop collectives.
Boslen's "TRIP" Is Hard-Hitting Psychedelic Hip-Hop At Its Finest
March 8, 2021
Last month, Vancouver rapper Boslen returned with "TRIP," his first single of 2021.
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
spill tab Links With Tommy Genesis For the Decidedly Infectious "Indecisive"
August 10, 2021
"Indecisive" races forward with an intoxicating hunger.
John Alone Navigates His Way Through London and Fame on "Ego"
October 12, 2021
"Ego" is a testament to casting less harm, to be "better at being who I am."
Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Hobo Johnson, Michael Seyer, Sam Fender & More | #NowWatching Playlist
September 13, 2019
Follow along for the best new songs added every week.
flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
![Sebastian Mikael's Unique Brand of R&B Will Make You An Immediate Fan [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sebastian Mikael - Publicity Photo - Aidan Cullen_1583349489.jpg)
Sebastian Mikael's Unique Brand of R&B Will Make You An Immediate Fan [Q&A]
March 4, 2020
We caught up with Sebastian Mikael about his new life as an artist and his "From Scratch" series.
Baby Rose Bares Her Soul in the Dreamlike 'To Myself'
September 25, 2020
In revisiting her debut album, Baby Rose once again demonstrates her undeniable gift for R&B.