From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
![Oranj Goodman's "Purple Glitter" Sparks Acceptance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oranj goodman ones to watch smaller_1597858756.jpg)
Oranj Goodman's "Purple Glitter" Sparks Acceptance [Premiere]
August 19, 2020
Pacific Northwest native Oranj Goodman has so much to say, and he's ready to say it.
![Between You & Me Release the Soundtrack to Our 'Armageddon' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-you-and-me-armageddon_1637350607.JPG)
Between You & Me Release the Soundtrack to Our 'Armageddon' [Q&A]
November 19, 2021
From the pandemic, Black Lives Matter movement, to wildfires, Between You & Me channel a world on fire.
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Refugee Rapper Star2 Finds Catharsis in 'Real Life'
June 1, 2022
Star2 is gritty, raw, and brimming with infectious perseverance.
Cautious Clay 'Context Tour' Trailer
October 21, 2019
Do not miss your chance to catch Cautious Clay live.
All Almondmilkhunni Is Looking For Is Something Real in "fake deep"
February 2, 2023
"fake deep" is an intoxicating blend of R&B aesthetics and hyperpop sonics.
The Aces Signal Their Third Album With "Always Get This Way"
February 21, 2023
The Aces return with a friendly reminder of their indie pop prowess.
Billy Lemos Enlists binki, spill tab, KALI and More For the Multi-Faceted ‘Control Freak’
February 24, 2023
'Control Freak' is a masterclass in plugging unique sources into the right place.
Fake a Smile Take Us Track By Track Through Their Debut EP ‘Shoot Me to the Moon’
June 21, 2023
Join us in getting to know this up-and-coming British trio.